Seoul, South Korea – LPDISPLAY’s custom-built 676 ㎡ outdoor LED screen has made a stunning debut at Segwang Building in Seoul, South Korea. Boasting striking visual effects, it has become a new highlight in the Gwanghwamun business district, drawing crowds of tourists for check-ins and fan support. It has quickly evolved into a popular internet-famous landmark in Seoul and a new benchmark for high-end outdoor advertising media.

Segwang Building is situated in the core Gwanghwamun business district of Seoul, close to iconic sites including Gyeongbokgung Palace and Gwanghwamun Square. Located at the intersection of major urban arterial roads, it enjoys an extensive network of subway and bus routes with highly convenient transportation. Surrounded by government institutions, high-end commercial facilities, star-rated hotels and cultural tourism resources, the building welcomes over 11.8 million tourists and records 2.24 million vehicle trips monthly. Covering local residents, office workers and tourists from home and abroad, it boasts tremendous commercial value.

The outdoor LED screen adopted in this project belongs to LPDISPLAY’s Obesum Series P10 outdoor LED display. It features high brightness and high contrast, with a peak brightness of up to 12,000 nits. Even under direct strong sunlight, it delivers crisp, delicate and vivid images, fully meeting the demands of all-weather outdoor playback.

Covering an area of approximately 676 square meters, the outdoor LED screen adopts a three-sided surrounding multi-angle exposure design, achieving full visual coverage of the Gwanghwamun crossroads with an immersive visual impact. Its core advantages include a 7680Hz high refresh rate for ultra-smooth and stutter-free visuals; an IP66 high protection rating that offers excellent dustproof, waterproof and moistureproof performance to adapt to complex outdoor environments; as well as a modular design paired with a convenient maintenance solution, ensuring long-term stable operation of the large screen in all aspects.

The large screen operates for more than 15 hours daily and plays thousands of video clips on average every day, reaching massive audiences with high exposure frequency. It serves as an excellent platform for brand image promotion, city publicity and fan support, standing as a high-value outdoor digital media window in downtown Seoul.

The successful delivery of this project marks another landmark case of LPDISPLAY in South Korea. It fully demonstrates the outstanding performance of our outdoor display products and validates the company’s robust technical strength and professional service capabilities in the field of large-scale landmark outdoor display. Moving forward, LPDISPLAY will continue to drive product and service upgrading through technological innovation, provide high-quality LED display products and professional customized solutions for global clients, and create more landmark projects with outstanding visual and commercial value worldwide.